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Measure demand qualitative research Product development qualitative research Data-driven strategic decisions making Competitor Research, Website Metrics Age, Traffic Sources, Visitor Levels So what are the benefits of market research? 1. Measure Demand Qualitative Research. So no one has entered into such to market research. The mind is to measure how much a consumer wants a particular product. Number two is product development is which is also referred to as qualitative research product development is whereby a company wishes to know how they made want to improve a particular product so that suits a particular consumer demand. 3. Make data-driven strategic decisions for your company. If you're running your business you have to make data-driven decisions instead. Instead of gut driven decisions each and every success, a Fortune 500 company in the world is data-driven. Take for example Google Apple Amazon Facebook all of these companies are driven by data-driven decisions not gut driven decisions. So that to get the benefit of [...]

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